Content Creation
Trained as a print and digital journalist, my style consists of clear, approachable writing accompanied by engaging imagery or video.
Journalism Samples
E-mail Newsletters
I've written and published over 450 weekly e-mail newsletters for the Writers Guild Foundation. Its subscriber base of over 27K consists of WGA members, emerging writers, members of other entertainment guilds, and industry professionals.
Social Media
I launched WFUNA's Instagram account when I joined the staff in 2013.
Since Instagram was a relatively new social platform at the time, one goal was to target a younger audience (16-24), who would attend the organization's educational programs and the annual Model United Nations conference. The tone was much more casual and light-hearted than other WFUNA communications. We can have fun and care about human rights!
Copywriting
For over four seasons, I've written and edited copy for luxury eyewear brand Barton Perreira, including online product descriptions, product knowledge decks for merchandisers, and press releases for collection launches.
Video Scripts
I had the pleasure of writing scripts for two dozen How-To and Review videos for Discovery #Mindblown toys. The challenge was to incorporate technical details of each toy, assembling instructions, and quippy science facts into a uniform voice that would sound natural coming from the 12-year-old host.